Community involvement refers to a wide range of actions companies can take by investing or donating money, time, products, services, influence, management knowledge or other resources in order to make a positive impact on the community.

The active and positive roles played by different companies are vital in building a more inclusive and prosperous community. And a prosperous community means better business for your company!

Benefits for your company include:

• An improved corporate reputation and a profile as a 'caring' company


• Increased competitiveness in the marketplace


• Greater ease when recruiting, motivating and retaining employees (people like working for caring employers)


• More opportunities to enhance employee-employer relationships


• The community project can be part of your employee training and development programme. By establishing a relationship with the social sector employees acquire new skills that can be used in the workplace

Here are three main categories through which companies can support the community:

• Employee volunteering


• Corporate giving


• Mentoring and job creation